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Food Vantage Friday

This week's lucky "winner"... donuts!!

Krispy Kreme donuts existence made.  Hopefully this icon isn't appetizing plenty to brand y'all wishing donuts.

Raise your mitt if y'all had a donut at move today.  I know many of y'all did!  Donuts are an integral role of USA professional person culture.  People select donuts inwards to move every bit a process for others, to brand ho-hum meetings become faster, together with to ingratiate themselves to co-workers.

If you've been reading this weblog for a while, y'all should know why nosotros honour donuts together with then viscerally compelling: they combine high calorie density amongst sugar, fat, together with starch, inwards an easy-to-eat package.  These are to a greater extent than or less of the properties that our brains are hard-wired to appreciate.

Most people similar donuts, simply non everyone does-- together with to a greater extent than or less people are able to avoid eating them fifty-fifty though they similar them.  Why?  The conscious, deliberative parts of the encephalon are able to modify the impulses generated yesteryear older, unconscious parts of the encephalon that regulate visceral desire.  This procedure is called executive control, together with to a greater extent than or less people are amend at it than others.  Executive command helps us direct our demeanour toward constructive, long-term goals such every bit leanness together with health, rather than succumbing to short-term satisfaction that may compromise our lives inwards the long run.  Willpower is a constituent of executive control.

Executive command oftentimes acts based on abstract concepts, such every bit the persuasion that eating a nutrient considered unhealthy volition drive us to arrive at weight or educate a illness inwards the future.  This allows us to rein inwards the impulse to consume the donut now.  In to a greater extent than or less cases, executive command tin forcefulness out hold upwardly together with then potent that it causes people to cease enjoying a food.  This is something y'all oftentimes encounter inwards the option wellness community, where people convince themselves that to a greater extent than or less nutrient detail (e.g. meat, bread, dairy, or sugar) is highly toxic.  In this case, a sufficiently potent negative stigma seems to provoke visceral disgust.

Photo credit: DO'Neil via Wikipedia


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